Cost Per Click Analysis – Freeware

You might be asking yourself, is this website for a software application or for a Travelers Coffee Kit? Kinda both. We needed the ability to compare results from Google Ads, Bing Ads, Facebook Ads, Twitter Ads and Reddit Ads, simultaneously. So this app was created. And we decided to make it a freeware.

About
~ Freeware desktop app (not a trial version. no user limitations)

~ Easy Google Analytics data import or enter data manually.
~ Your data is private. App does not connect to the internet.
~ Can be used to analyze ad results for any type of company.

~ User friendly. Great for tech admins and non tech users.
~ Summarize page traffic results.
~ Summarize referral source results.
~ See a clear cost per click analysis.
~ Save as PDF document.


Google Analytics is amazing in the amount of data it provides, but it can be difficult to analyze page and Cost Per Click Ad results. 

This application allows you to quickly evaluate how your Ads and each of your pages are performing, in a user friendly interface. This is also a full featured database application, that allows for data to be entered on the Google Analytics data, to make it more useful.


download



This is a stand-alone desktop application. It does not require an install. Just download and unzip and it is ready for use.


how-to images

Click on the images below for more info about how to use specific areas of the app.
(Windows and Mac versions work the same, only the OS look and feel is different)
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Trying out the app
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Download and start the app (Windows)

After download, right-click to extract/unzip the file.
Or you can drag the folder out of the download file.
Next, click the Cost Per Click Analysis file to start the app.

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Download and start the app (Mac OS)

After download, double click to unstuff the file.
Next, click the Cost Per Click Analysis file to start the app.

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Test data records
The test data records were exported from our Google Analytics, for cost per click ads we were running for our product's website.
But this application can be used to analyze website traffic and ad results for any type of company.
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App basics
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Preferences, adjust window and navigating data records
Misc. app settings can be found in the Preferences section.
You can maximize window or adjust window size by click and drag.

At the bottom left of the Main UI there are record navigation buttons.
Or you can use the standard scroll bar to navigate records.

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App UI's
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Main
The Main UI is where you import or manually create data records.
And where you select Page and Traffic Source focus path records.
(any pages and traffic sources can be selected for the focus path)

Some of the Page names from Google Analytics include other data.
In the summaries, Page names are returned to their original name.

This App allows you to make adjustments to the data that comes
from Google Analytics. Which is sometimes necessary.

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Cost Per Click Analysis
Only pages and sources that were chosen in the focus path on the Main UI are displayed on this (summary) UI.

Money spent is not included in Google Analytics. Enter Ad amount spent and keyword information in this UI. And compare Ad results.

The App automatically groups the data records together, and summarizes unique page views to create a cost per click analysis.

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Selected Page (Source referral summary)
In this UI you can see a Source referral summary,
that includes all of the traffic that came from all sources, for the selected page.

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Selected Source (Page traffic summary)
In this UI you can see a Page traffic summary,
that includes all of the traffic for all pages, that came from the selected referral Source.

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Print to paper or Save as a PDF document
Clicking the Print Icon will open a UI designed to print Landscape on a Letter size page.

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Using the App
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Easy Export of Google Analytics data
You can bookmark a link to your first found set of records, then just modify your date range on your next export.

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Easy Import of Google Analytics data
Importing data is easy, and since the app does not connect to the internet, your Google Analytics data is private. 

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Create data records manually
You can create data records manually. If you would like to use results from another traffic statistics source like AWStats, or from the sites where the cost per click ads were created.

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Saved user data
When you do a new import, your selected focus path, money spent and keywords info is saved.

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Other App tools
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Menu Bar tools
The Menu Bar at the top of all UI's has additional tools that may be useful to some users of the App.

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Search data records
Filtering data records on all of the summaries is automatic.
You can also do a custom search for specific data records.
(can be used on the Main UI data records).

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Sort data records
Sorting data records on all of the summaries is automatic.
You can also sort data records, useful after doing a custom search.
(can be used on the Main UI data records).

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Ad URL Parameters
Including page parameters in your ads can be very useful in helping you identify the traffic data that is in Google Analytics, that comes from your ads.

This application allows you to change page names to a parameter name (or any name) for accurate reporting.

You can also change the Source / medium name, if needed.

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Export database records
After you modify the data in this application, you can export the database records to be used elsewhere.

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Remove all data records, except for focus path data records
If you have many thousands of data records in your Analytics import, and are only interested in your focus path data records, use this simple function to remove unneeded records. This will also increase database performance.

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